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20260412890In 1396 AH (1976), the Public Relations Track was established as a specialization within the Media Program at the Faculty of Arts and Humanities. The Media Program at King Abdulaziz University is recognized as one of the earliest media programs in the Kingdom of Saudi Arabia. In 1433 AH (2012), a decision issued by the University President approved the transformation of the Media Program into the Faculty of Communication and Media, which comprises four academic programs, including the Public Relations Program. In 1441 AH (2020), the University Council approved the new curriculum for the Public Relations Program, which is distinguished by its alignment with internationally recognized academic programs and its responsiveness to labor market needs. The program was further updated in 2022 to strengthen its focus on digital communication, reputation management, and corporate identity development in digital environments. It was revised again in 2026 to keep pace with the rapid transformations in the communication industry by offering a comprehensive professional education that equips students with contemporary competencies in corporate communication, communication campaign planning, stakeholder and media relations management, and communication in multicultural environments, preparing graduates to meet the evolving demands of government agencies, private-sector organizations, and non-profit institutions.
The mission of the Bachelor of Public Relations program is to prepare nationally qualified graduates with strong academic and professional competencies who possess advanced knowledge and communication skills, and are capable of managing institutional communication and effectively building corporate image and reputation. The program contributes to promoting transparency, enabling effective communication with various stakeholders, and supporting institutional and digital transformation, in alignment with the objectives of Saudi Vision 2030 in developing human capital, strengthening national identity, enhancing institutional performance efficiency, and fostering active participation in sustainable development and the knowledge-based economy.
Preparing distinguished cadres in public relations through quality education that combines knowledge, professional practice, and social responsibility.
University Student Guide: Rights and Responsibilities
The University Student Guide on Rights and Responsibilities is an official reference document that outlines the regulatory framework governing the relationship between the student and the university, reinforcing the principles of fairness, transparency, and shared responsibility within the academic environment. It aims to inform students of their academic, administrative, and service-related rights, and to clarify the duties and expected standards of conduct in accordance with approved university regulations and policies. The handbook also explains available support and guidance channels, as well as grievance procedures, enabling students to exercise their rights with awareness and responsibility. Ultimately, it contributes to fostering a safe and motivating educational environment that enhances the overall university experience and supports the achievement of intended learning outcomes.
King Abdulaziz University Student Values Guide
The University Student Values Guide is an awareness initiative aimed at promoting positive behavior and institutional belonging among male and female students at King Abdulaziz University. It highlights the university’s core values that form the foundation for developing a well rounded, responsible personality academically, ethically, and socially.
Last Modified Date: 23/07/2026 - 1:41 PM Saudi Arabia Time
