Document Details

Document Type : Article In Conference 
Document Title :
THE EFFECTS OF DATA MINING IN ERP-CRM MODEL – A CASE STUDY OF MADAR
أثر التنقيب عن البيانات على نموذج تخطيط موارد المؤسسات ونموذج إدارة العلاقات مع العملاء – دراسة حالية لمشروع النظام المالي والإداري (مدار MADAR)
 
Subject : CRM 
Document Language : English 
Abstract : Over the last decade, the number of customer is growing, numerous organizations face the problem of integrating and processing the data. Enterprise Resource Planning (ERP) is a way to integrate the data and processes of an organization into one single system. Different EPR tools are used to solve this problem and make ease the customer access to the organization. In this paper we proposed a model which shows how to integrate, process and analyze the customer queries. The model has three main and important parts, outer view-CRM, inner view-ERP and knowledge discovery. The CRM collect the customer’s queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization. For the practical implementation of presented model, we use MADAR data and implemented Apriori Algorithm on it. Then the new rules and patterns suggested for the organization which helps the organization for solving the problem of customers in future correspondence. 
Conference Name : Proceedings of the 8th WSEAS International Conference on Applied Computer and Applied Computational Science 
Duration : From : 00 AH - To : 00 AH
From : 00 AD - To : 00 AD 
Publishing Year : 1430 AH
2009 AD 
Number Of Pages : 00 
Article Type : Article 
Added Date : Monday, June 25, 2012 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
Abdullah Al-MudimighAl-Mudimigh, Abdullah Investigator  
Farrukh SaleemSaleem, Farrukh Researcher farrukh800@yahoo.com
Zahid UllahUllah, Zahid Researcher  

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