Document Details

Document Type : Project 
Document Title :
Marketing of insurance services – A study of general insurance
تسويق خدمات التأمين -- دراسة التأمين العام
Subject : Business 
Document Language : English 
Abstract : The research study analyzed the factors which were important for effective marketing of insurance services. The study delves deep into the existing marketing strategies of the insurance companies before liberalization and after liberalization. It was found that the after liberalization of insurance industry in India, multinationals and private companies entered the market. This further promoted competition in the market, which lead into new product development, competitive prices, promotions and opening of branches at convenient places. As per the recommendation of the Malhotra committee Insurance Regulatory and Development Authority was established as regulator for healthy competition and smooth growth of the insurance industry in India. 
Publishing Year : 1425 AH
2004 AD
Number Of Pages : 250 
Added Date : Tuesday, August 3, 2010 


Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
زايد أحمد الأنصاريAnsari, Zaid


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 27560.docx docx 

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