Document Details Document Type : Project  Document Title : Marketing of insurance services – A study of general insurance تسويق خدمات التأمين -- دراسة التأمين العام   Subject : Business  Document Language : English  Abstract : The research study analyzed the factors which were important for effective marketing of insurance services. The study delves deep into the existing marketing strategies of the insurance companies before liberalization and after liberalization. It was found that the after liberalization of insurance industry in India, multinationals and private companies entered the market. This further promoted competition in the market, which lead into new product development, competitive prices, promotions and opening of branches at convenient places. As per the recommendation of the Malhotra committee Insurance Regulatory and Development Authority was established as regulator for healthy competition and smooth growth of the insurance industry in India.  Publishing Year : 1425 AH 2004 AD  Number Of Pages : 250  Added Date : Tuesday, August 3, 2010  Researchers Researcher Name (Arabic) Researcher Name (English) Researcher Type Dr Grade Email زايد أحمد الأنصاري Ansari, Zaid Ahmed Researcher Doctorate zaid.ahmad@rediffmail.com Files File Name Type Description  27560.docx docx   Back To Researches Page