LANE 214

THE DEPARTMENT OF EUROPEAN LANGUAGES

LANE 214 (EXTENALS FIANL EXAM) AGUST 2012


A-Use some of the words below to complete the sentences that follow:

Affects – associated – conditioned – consumers – designing – elicit – emotional
Hypothesis – linked – stimulus – response – paired – psychologists – image


1- As a result of conditioning, a warm feeling is _____________ with the product.
2- a normally neutral __________ could cause a response.
3- Now Pavlov also observed that there were certain stimuli that did not ______ a response.
4- In ___________ advertisements, advertisers can link stimuli. They try to create a certain kind of learning in which a neutral stimulus is __________ to an unconditioned stimulus.
5- You were wondering why we study about things that _______________ did almost a hundred years ago.
6- I would like you to understand how conditioning _________ many things in everyday life.
7- It is a kind of learning in which people learn to have ____________ responses to certain stimuli.
8- Many ___________ will only shop on the internet if they think they were saving money.
9- They test out the _________________ to see if it can explain what happens in a carefully controlled situation.
10- When the two stimuli were __________, something new happened.



B- Read the paragraphs below and answer the questions from 1-4 using complete sentences:

Your assignment is to write a paper about the history of a company that has used electronic communication to market their products. In other words, I want you to do a little research about one e-commerce company. I gave you a list of companies you can choose from on Friday, OK? You can find information about the companies in the library.

All right, I know you want to know how long it should be. I would like two to three pages, typed, please. No more than three pages. It’s due next Wednesday. I’ll take it Monday if you’re finished, but please let me have it by Wednesday.



1- what work are students supposed to do?





2- What information should students include in the assignment?






3- When is the assignment due?






4- How long is the assignment supposed to be?